After a hectic move back to Ottawa and the rush of finishing my thesis, I decided to book some time off at the end of the summer. Luckily, Melissa, one of my best friends that I met in Vancouver, was able to come in for a visit. Melissa is also from Ontario, so we decided to spend a few days camping at Algonquin Provincial Park.
We decided to camp at the Achray Campgrounds, which was the closest site to Ottawa. The weather was very cool for the time of year, but we had a relaxing vacation. Our campsite was a quick walk from the lakeside beach, and we managed to hike the scenic Barron Canyon.
It was wonderful. We spent our free time relaxing on the beach during the day and listening to loons at night. We also took a quick hike to see the spot where Tom Thomson sketched his famous The Jack Pine painting in 1916. Many reading this blog might not know who Tom Thomson was, but in Canadian art history, he is celebrated as one of the best Canadian painters and an unofficial member of the Group of Seven. He loved visiting Algonquin Park, and it inspired many of his paintings.
Although the original tree is gone, we enjoyed this special spot in history. After reading up on the painting, we realized that the original could be found at the National Art Gallery in Ottawa. So, after an enjoyable weekend of camping, we decided to see the painting in person. In a section of the museum dedicated to the Group of Seven, we found Tom Thomson’s The Jack Pine.
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Если ты когда-нибудь задумывался, почему твой сайт где-то на задворках Яндекса, а не сияет на первой странице, то ты по адресу. Сегодня мы разберемся, как раскрутить сайт в Яндексе, чем SEO для Яндекса отличается от Google, и что за загадочные поведенческие факторы все обсуждают. Поехали!
Чем SEO для Яндекса отличается от Google?
Давай начнем с того, что Яндекс и Google — это как два разных мира со своими правилами игры. Представь, что это как играть в футбол и в американский футбол: мяч вроде есть, но правила разные.
1. Региональность
Яндекс очень любит локальный контент. Если ты в Новосибирске, то Яндекс покажет тебе сайты из Новосибирска.
Google более глобален и не так сильно зациклен на региональности.
2. Поведенческие факторы
Яндекс обращает внимание на то, как пользователи взаимодействуют с твоим сайтом: сколько времени проводят, сколько страниц просматривают и т.д.
Google тоже смотрит на это, но не настолько фанатично.
3. Ссылочное ранжирование
Яндекс более скептически относится к количеству ссылок и больше ценит их качество.
Google любит, когда на тебя ссылаются все и вся, но тоже ценит качество.
4. Анализ контента
Яндекс уделяет больше внимания морфологии русского языка и лучше понимает сложные конструкции.
Google может иногда «спотыкаться» на наших падежах и склонениях.
Что такое поведенческие факторы?
А теперь к загадочным поведенческим факторам. Это как твой сайт ведет себя на первом свидании с пользователем. Если все круто — будет второе свидание (и хорошие позиции в выдаче).
Основные поведенческие факторы:
Время на сайте: сколько пользователь тусит на твоем сайте.
Глубина просмотра: сколько страниц он посмотрел.
Показатель отказов: ушел ли он сразу или задержался.
Возвраты на сайт: возвращаются ли пользователи снова.
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